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Merging a tangle of products into one

Hudl, Volleymetrics and BallTime, folded into one product and told in three parts

Hudl

Hudl had three volleyball products under one roof: its own, Volleymetrics, and BallTime. Each got a match in its own way, played it in its own player, and reported on it in its own reports — and coaches were fiercely loyal to whichever one they learned first. I was the designer folding the three into one. It’s too much for a single read, so it’s told in three parts, one for each job a coach needs the product to do.

A volleyball court showing a heat map of where the ball has been passed
Click to pass the ball
Experience goal
Feel like the product each coach already knows, with nothing they relied on gone.
Business goal
Three products maintained in parallel become one.
Timeline
Over a year, on and off the roadmap.
My role
Designer on all three parts — research, systems, shipped UI.

Read it in parts

Reports

Three reporting systems become one layout system and three components, built around the report-first loop 93% of coaches described.

Video overlays & playback

One player for every match, with the ball’s flight drawn over the court and coaches choosing what stays on screen.

Frictionless submission

Getting a match from the camera to a finished breakdown with as little asked of the coach as possible.